MARKETING CONSULTING + MANAGEMENT
PORTFOLIO
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Verify client’s key objectives
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Listen to working groups/
task forces and learn about their projects -
Describe target groups
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List of key dates throughout the year
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Draft communication concept
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Propose communication activities and estimate costs
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Build budget with options
Marketing Communication Plan
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Review structure vs. focus topics
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Maintain and update with enriched and engaging content
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Involve web designer for restructuring and enhancements
Websites
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Focus on Twitter and LinkedIn
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Draft and publish content, suggest visuals (including videos and animations)
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Creative and stimulating input for messages and articles
Social Media
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Research, draft and align with experts and management
Press Releases/ In-depth Articles and Editorials
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Compile, write and distribute monthly or quarterly
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Update design with agency
Newsletters
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Involve experts from task force and agree on project briefing
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Research, draft, design and distribute
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Moderate calls and process with task force and agency
Infographics
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Draft and align on briefing
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Research, compile and write content
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Manage production process with agency
Annual/ Activity Reports
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Draft and agree on briefing
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Moderate and edit management contributions
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Manage process with agency
Strategic Roadmaps/ Manifestos/ Visions of Action
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Align a project-based briefing
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Involve agency
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Drive communication activities
Campaign Development
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Prepare and implement concept with service partners
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Search for appropriate events and related opportunities
Events
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Examples
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Member survey
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Repositioning of brand/new slogan
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Stakeholder concept
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Moderation of strategy workshop
Proceedings
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Debriefing
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Project structuring
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Service partner search
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Expert involvement
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Interim and final reporting
Project Management + Moderation